Generally speaking, the way content adapts on small screens is pretty straight-forward: we stack content within a single column and adjust the visual order if necessary. This is a problem for a few reasons: 1) the awkward space that results is distracting, 2) the excessive space can dwarf the content, which makes the content seem smaller than it is, and 3) legibility will most likely suffer as a result of being too small. The larger the screen, the less proportional the content will seem. Broken down into categories, these challenges would look like the following: Content choreographyĬontent choreography refers to how content is adapted proportional to screen size, serving the best possible experience at any width.
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The challenges of optimizing for large-scale displays center around how to scale and manage content. Let’s identify what these challenges are. So what is preventing designers and developers from optimizing for large-scale displays? The answer is sure to vary by team, but there are definitely a few technical challenges at this scale. Each of these factors contribute to a decrease in legibility and less than optimal user experience. As you can see, none of these sites are optimized for this scale: text is too small, the volume of content packed into a relatively small space makes it difficult for the eye to know where to focus, and everything seems to be dwarfed by the whitespace that surrounds it. Take for example the image above, which depicts a small sampling of popular websites that were each captured at a screen size of 2560×1600 pixels. A small sampling of popular websites, each captured with a screen size of 2560×1600 pixels It is also the range at which most websites begin to struggle because of excess screen real-estate. This width is what you will find with most high-definition desktop displays that start with 27” monitors. Traveling up the scale, the next most common device width lands at 2560 pixels wide. These values come primarily from desktop monitors, and most websites will adapt to these screens without much problem. The next common large resolution is 1920×1080 pixels. According to W3Counter, screens with a device width of 1366×768 pixels are the most common large device resolution. Identifying Large-Scale Displaysįirst, let’s identify what exactly constitutes an large-scale display. In this article, we’ll take a look at the challenges and techniques for optimizing your site on large-scale displays. But if you’re building responsive websites, it’s likely that the tools you need to scale your content are already in place. Most websites fall short of being optimized for this scale.
With the rise of ultra high-definition displays and devices that enable browsing the web via smart TVs, the internet is increasingly being accessed and viewed on screens that dwarf traditional desktop displays. Extra media queries are useful for targeting the huge displays, and typography can take you far. Jon is going to show us that just like RWD work of any kind, it requires planning. Jon told me he recently worked on a project where there was a lot of emphasis placed on giant screens. The following is a guest post by Jon Yablonski.
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